How to price your property correctly

Pricing is the biggest factor to consider if you’re thinking of selling your home. You don’t want to end up selling for less than your property is actually worth, but a lack of industry experts can make that a distinct possibility. You also don’t want to set the asking price so high that it scares off prospective buyers. There’s a fine balance to be struck. To make that prospect easier, we have rounded up some crucial tips and techniques that will help you to come up with the potentially perfect price for your asset. From sizing up the competition to assessing the average price per square foot for properties in similar areas, here is our guide on pricing a property correctly.


calculating price on laptop

Fully evaluate the value of your property before setting an asking price

Here are some pointers on house pricing strategies, based on factors such as local market conditions, listings and more:


Do you want to sell your property as quickly as possible, or are you willing to sit tight for the highest offer? Answering questions such as these will help you determine where you stand with regard to pricing a property correctly. It will also prevent you from succumbing to the many pitfalls.

For instance, lowballing the price for a quick sale may compel you to accept an offer that is lower than the property is actually worth. On the other hand, if you want to get the highest offer, you risk having your property sit too long on the market as potential buyers consider other, cheaper options.

To sell quickly without making major compromises opt for a price that will get buyers through the door quickly. If you price it just right, you may even start a bidding war that may drive up the overall sales price.


The right professional agent will bring a great mix of industry experience and invaluable knowledge to the table. They’ll listen to your needs, take your own research into account, and use their knowledge of the local market conditions to set the best asking price for your property. They will also be more familiar with the intricacies of property sales in the UAE and the associated documents like RERA forms.  

Your best bet is to hire the services of a reputed real estate agency. They will assign you an agent that is particularly skilled and experienced in evaluating properties that are similar to your own. Furthermore, they will also compare the price of your home with recently sold homes in the same neighbourhood.

How much is your property worth? Different agents may come up with different prices. You can do your due diligence by researching multiple agencies and settle for one that has a particularly good track record. This way, you know that you are being offered sound advice.


An experienced real estate agent will be able to compare your property to other similar properties in the area, taking account of factors that you may not have considered with regard to setting your asking price. This might include its age, general condition, square footage and upgrades.

For instance, you may know that a homeowner in the area with a similar floor plan as yours has sold his property for a higher price than its actual market value. What you may not be aware of are upgrades that the property owner may have introduced in their home, like an extra bathroom or a remodelled kitchen. Taking upgrades and other valuable factors into account will help you determine an appropriate asking price for your own property.

Another tip is to compare the price of akin square footage properties in similar areas. You could also read our detailed market trends reports to learn the average ‘price per square foot’ in neighbourhoods all across the UAE.


The local housing market will have a great impact when it comes to pricing your property correctly. For example, if you are in a seller’s market, where demand is more than the homes for sale, you can price your property slightly higher. However, things may change drastically if you find yourself in a buyer’s market where demand is less and buyers have a clear advantage. In such a case, you may have to price your property a little below its worth on the market to pique interest. 


Examine the price of active listings when setting up a price for your home. You don’t want to set a price that is too little or too much from what your property is actually worth on the market.